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HOW WILL FUTURE TRENDS INFLUENCE OUR INTERACTIONS WITH MOBILITY IN 2035 ?

BRIEF

REDEFINING PEUGEOT AS A MORE PLAYFUL & CUSTOMIZABLE BRAND BY INTRODUCING A GAMIFIED MOBILITY SERVICE PLATFORM.

BUSINESS MODEL

  • Flexible Service Ownership

  • Adjustable Autonomy

  • Customizable/ Experience Industry

CONCEPT

CREATION OF A NEW MOBILITY PLATFORM FOR A MORE ADVENTUROUS, ENGAGED EXPERIENCE THROUGH 'PSA PLAY'.

IDENTIFYING KEY MOMENTS

  • PSA PLAY App interaction

  • Customization of TRIP

  • Manufacturing facility

  • Delivery @ Doorsteps

  • AV Level transition between 4 &5

  • Automated Camp mode

PERSONA DEVELOPMENT

USER JOURNEY

VEHICLE DESIGN

PSA PLAY APP WIREFRAME

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